SEO Audit – A Key Step Towards Quality

whether and in what form digital advertising measures really affect the visibility of Google and Co. does not depend solely on coincidence or luck. There are many, very finely differentiated criteria, recommendations and guidelines that an agency like Suchhelden GmbH from Osnabrück must meet. You could therefore also say: the success that we bring to our customers has a method.

In the course of search engine optimization or at the beginning of cooperation, we therefore regularly carry out a so-called SEO audit. We want to check existing websites using clear, SEO-specific criteria and get a better picture of the site architecture. This is the only way we can deliver concrete recommendations for action. Just like the check-ups at the doctor’s, the popular “check-ups” are recommended depending on gender and age. During an SEO audit, you check how the “basic structure” is made up.


If you look around digitally for recommendations on how to design an SEO audit, you are regularly flooded with information. There is simply no recognized set of rules that an SEO audit is traditionally based on – each agency has a different focus here, and it can only focus on individual areas.

This means that someone who is more technical will focus on aspects such as the duration of the page structure (loading times) or page structures. Another, more content-focused SEO specialist looks more at the customer journey, tonality and such that shapes the content.

Nevertheless, certain SEO audit basics have emerged that can be formulated as a general question – and of course, we don’t want to withhold them from you:

  • Status quo of your website: How can the “total work of art” be evaluated according to SEO criteria?
  • Comparison with the peer group: what is the competition doing?
  • Strategy: What optimizations are possible in relation to the use of keywords, the structure of the page, etc.?
  • Technical aspects: Does the site comply with the general principles or are there any errors in crawling or other points?
  • Content questions: Does the content fit the brand and is it presented in the right form?
  • User-friendliness: In view of the importance of mobile use, the main focus is on handling the site. A poorly usable page is a nightmare for users, and the bounce rates are significantly higher. If there are problems here, many measures run counter to this and cannot develop their full potential at all.
  • Overall assessment with task prioritization: It is not the mass that makes the result, but the coordination of many small aspects with one another – with the focus on the customer and his needs. Each SEO audit, therefore, summarizes the results, provides instructions for action and prioritizes measures.

In essence, it is about these three questions that an SEO check must answer:

  1. What is the problem?
  2. Why does this problem exist?
  3. How can this problem be solved through the optimal use of resources?
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