Build TikTok reach: The best TikTok tips

In this article, we answer the following questions on the topic of “tips for increasing TikTok reach”:

TikTok briefly explained

Before we get to the best TikTok tips and tricks for getting more reach, let’s first get a basic understanding of what TikTok is and how the network works. TikTok is a social video network originally from Asia that offers users the opportunity to upload and share short music videos they have created themselves.

Users often dance in these videos or sing along to the music. The functions of the app are reminiscent of the social network Instagram, except that here videos are in the foreground instead of photos. What the platforms have in common is that users can network, like, share and comment on posts and regularly fill their profile with new, entertaining content.

Basically, there are numerous TikTok users that you can reach with your content on the platform. However, almost 70 percent of these users are between 16 and 24 years old – i.e. relatively young.

Therefore, as a founder and entrepreneur, you should think carefully about whether you can reach your target group on this platform. But TikTok is currently changing and more and more companies are trying to gain a foothold there, which is why you should consider to what extent you want to use the app as a communication platform. The social network offers companies whose target group includes younger generations particularly good opportunities to place content and messages.

The 9 best TikTok tips for more reach

If you already have a profile but your number of followers is limited, increasing your reach should be your number one goal. Because no matter how good your content is on TikTok – if nobody sees it, it’s of no use to you. So that you can get more fans quickly, we have put together nine TikTok tips for you that you can use to achieve more reach in a short time.

#1 Appealing Videos

In order to get a lot of likes for your videos, the videos must be attractively designed. It starts with the background. Here, try to be careful to find a location for the recording where it doesn’t look like you took the clip “just in a hurry”. Likewise, the quality of the camera shouldn’t be too bad, since nobody wants to look at bad shots in bad lighting conditions. So make sure that you coordinate location, clothing and also the content of the video so that more users “stick” to your videos.

#2 Effects and Sounds

TikTok offers you many different filters and sound effects. These not only give your video a different look, but also attract more attention. Basically, this TikTok tip follows the first one: use effects to make your videos even more appealing, colorful and entertaining.

Especially the younger generation, which is mainly represented among the users, is enthusiastic about the effects and filters. This is also reflected in the huge range of effects. At the same time, however, you should keep in mind that your staging and design of the video suits your content and your company.

#3 Creativity

The same applies here as on almost all social networks: be creative and authentic. Of course, the app also thrives on trends that are picked up in numerous videos, but you should always create your own creative content.

Make sure that your videos are different from those of others and stand out from the crowd. So try to create a certain recognition value so that users and followers can assign your videos directly.

#4 Activity

TikTok is a social network and therefore only works because users like, share, comment and consume content. So be active and don’t use TikTok as a one-way street to get more reach.

If you only put out one video after the other, you can’t really communicate with your users. But not only communication is a crucial factor, watching other videos from followers, competitors and general users is also important. In this way, you always know which trends are developing and at the same time you can be inspired for the content of your own videos. Like, share and communicate with other videos as well in order to use all networking opportunities.

#5 Hashtag

Many Instagram users use hashtags to find exactly the content they want to find. Therefore, it is wise to use hashtags under which your post should then be found. You should use hashtags on TikTok just as much as you use hashtags on Instagram.

Here, too, users can find your videos using hashtags. Therefore, you should choose it appropriately and specify it in the description of the video. Especially if you take part in challenges with your video, which in turn will be found via the certain challenge hashtag.

#6 challenges

Challenges are essential if you want to be successful on TikTok and increase your reach. Therefore, one of the essential TikTok tips is: Be sure to take part in challenges. Mostly they are based on certain filters and effects that the app offers. Or they imply a very specific action that needs to be performed.

Once the users have created the challenge video and used the associated hashtag, the video is displayed on the challenge page. Other users will then become aware of the challenge via this page and possibly also take part in it. So if you want to be seen on TikTok, you should take part in one or the other challenge.

#7 Live feature

Many social networks, such as Instagram and Facebook, offer live features. TikTok also enables you to communicate live with your followers and enter into a dialogue. You should also think about a concept in which situations a live video is worthwhile and what exactly you film during the stream.

You should be careful with live videos, but at the same time they also offer you the opportunity to generate more attention and thus more reach for the video.

#8 Discover page

Your goal should be to get your videos to the Discover page. The videos on this page, the heart of TikTok, are selected by the app itself or it determines the hashtags that the videos must have in order to be displayed on this page. Therefore, you should always keep an eye on this page and register what content is trending at the moment.

#9 Analyze your content

Similar to Instagram, you can also convert your profile to a Pro account on TikTok. This results in advantages, especially the analytics data. So you can see exactly who is consuming your content, when the most active times are and other valuable information.

You can use this data to tailor your content even more to the target group. Factors such as the playback time of your videos are also important for the TikTok algorithm. Because the longer the user looks at your content, the better it affects the reach.

Conclusion: With small TikTok tips for more reach

So you can see that even small TikTok tips and tricks can ensure that your reach on the app increases. Often all it takes is simply observing trending topics, sometimes you need to make your videos stand out a bit more from the crowd. Just make sure that you create your content with fun, creativity and a feeling for the target group so that the followers and fans come almost by themselves.

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Frequently asked questions (FAQ) about TikTok tips for more reach