Create the perfect URL! 6 Simple SEO Tips for Better Ranking

Definition URL – What structure do I have to consider when creating the URL?

The URL is the address of a single website and stands for the acronym Uniform Resource Locator, which translates to “uniform resource locator”. Also known as a short link, this special web address can be typed directly into the browser’s address bar to find a website.

However, the URL is not to be equated with the domain, because the domain only designates a part of the entire URL, which is why both areas can be separated when creating the URL and creating the URL.

The following example shows the structure of a URL:

The protocol of the URL

The transmission protocol forms the basis for network communication on the Internet. The web addresses usually use the HTTP protocol, which stands for Hypertext Transfer Protocol. This is used to transmit data on the Internet and is mainly used to load websites or other documents via a web browser. Other protocols used when creating URLs include HTTPS (Hypertext Transfer Protocol Secure), FTP (File Transfer Protocol) or SMTP (Simple Mail Transfer Protocol).

The domain of the URL

When creating the URL, the domain name consists of the top-level domain (TLD), the second-level domain (SLD) and the subdomain or third-level domain. Although the designation of the subdomain “www” for a web server and short link is not standardized, it is used very often because over time it has established itself as a feature of an Internet address.

However, this mention within the URL is often not necessary at all and can be changed or even omitted entirely. With the second level domain, a website can also be assigned by name, whereby domain hosting is subject to a fee.

On the other hand, the top-level domain designates the last section of the domain and lends itself to country assignment, well-known examples are de, com, at and ch.

The directory path of the URL

The directory path specifies the storage location of the document, which usually results from the folder structure on the web server. Directories and subdirectories can be created on the server, which is separated from each other by slashes in the browser address line. So if you want to create a particularly short URL, you must also pay attention to the directories within your own website.

6 easy SEO tips – How to create the perfect URL

1. Tip when creating the URL: Avoid special characters as much as possible

Basically, URLs should be easy to read, which is why it is best to only have letters from A to Z and numbers from zero to nine and hyphens in the URL. It is theoretically also possible to use other characters when creating the URL.

However, the problem can arise in that other characters are misinterpreted by the different servers. If there is an error message, valuable SEO optimizations are lost. It is also important to use only single hyphens in the short link. Since these are equally known to all search engines and offer no room for interpretation. Using a space, on the other hand, could lead to problems because it also expresses the end of a URL.

2. Tip when creating the URL: No experiments with upper and lower case

When creating a URL, both upper and lower case letters are possible. However, the short link should be written in lower case, since certain operating systems differ in upper and lower case. An external link in different spellings can lead to duplicate content, which means that the search engines rate a page as duplicate or duplicate content. It, therefore, makes sense to write all URLs in lowercase for SEO work in order to use a uniform concept and to avoid possible difficulties.

3. Tip when creating the URL: Use the trailing slash in a targeted manner

The term trailing slash means the final character (“/”) after the directory path of the URL. This helps both users and search engine crawlers to recognize whether it is a folder or a file. A trailing slash is usually always placed after a folder, but not behind simple files.

If you want to use or remove the trailing slashes in a targeted manner, you can use the .htaccess configuration file.

4. Tip when creating a URL: Create a URL that is as short as possible

As mentioned earlier, URLs should be as straightforward as possible for both the user and the search engines. Because understandable URLs point directly to the content of a website and search engines also have it easier when crawling.

If the URL is unnecessarily long or consists of infinite numbers or parameters, it will confuse the user. In the worst case, the user can even be deterred by a complicated URL and does not even click on the result.

The basic rule when creating a URL is therefore always: as long as necessary and as short as possible. It is therefore advisable to avoid filler words such as “the” etc. and instead place important keywords in the foreground. Because URLs that consist of meaningful keywords that match the context of the page and follow a simple directory structure rank better on Google and have a positive effect on SEO work.

5. Tip when creating the URL: No keyword stuffing

It is important to define at least one or two keywords for the URL. However, these keywords should not appear unnecessarily often and serve as an attempt to manipulate the search engines.

From Google’s point of view, keyword stuffing when creating a URL is even considered an illegal SEO technique. Because it serves to artificially increase the keyword relevance, it is viewed by the search engines as a spam measure and can lead to the page being devalued.

6. Tip when creating a URL: Set up a redirect when the URL changes

Anyone who wants to create a URL cannot always access a completely new page or subpage of their own website. Sometimes the goal is to change an existing URL and optimize it as part of the SEO work.

It is important to set up a permanent 301 redirect from the old to the new Internet address when the URL is changed. This means that existing rankings are not lost with a short link and possible backlinks do not lead to a 404 error page. In addition, all internal links to the old web address should be replaced directly with the new URL.

Conclusion: Creating an optimal URL is worthwhile

There is no guarantee that an optimal URL will catapult your website directly to #1 on Google. But as part of the SEO work, you should include this factor and the tips mentioned. When creating a URL, pay attention to the small details that set you apart from the competition and improve your ranking.

If you reach your technical limits, an SEO agency or web developer can also help with a short link to implement the perfect URL structure for your website.

Create Frequently Asked Questions (FAQ) about the URL

What is a URL?

The URL is the address of a single website and stands for the acronym Uniform Resource Locator, which translates to “uniform resource locator”. This special web address can be typed directly into the browser’s address bar to find a website.

What is the difference between URL and domain?

The domain designates only part of the entire URL, for example, www.gruender.de. The domain consists of the top-level domain, the second-level domain and the subdomain. Only when the protocol and optionally a directory path is added is the URL complete.

How do I create a good URL?

For example, an optimal URL has no special characters, but preferably only letters from A to Z and numbers from zero to nine. Otherwise, it can happen that other characters are misinterpreted by the different servers.

Why do you have to forward a short link?

Anyone who wants to create a URL cannot always access a completely new page or subpage of their own website. Sometimes the goal is to change an existing URL and optimize it as part of the SEO work. It is important to set up a permanent 301 redirect from the old to the new Internet address when the URL is changed.

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