If I Was Starting a YouTube Channel Today

If you’re looking for a way to earn income online, starting a YouTube channel is a great option.
With over 2 billion monthly active users and a global reach, YouTube offers a huge audience for creators to connect with.

In this article, I’ll be sharing my tips for starting a successful YouTube channel in affiliate marketing, online business, and finance niches.

Choosing a Niche

The first step in starting a YouTube channel is to choose a niche. Your niche should align with your interests and expertise, and be something that you’re passionate about.

Popular niches in the affiliate marketing, online business, and finance spaces include personal finance, entrepreneurship, and e-commerce.

When choosing a niche, it’s important to consider the level of competition and the demand for content in that space.

Choosing a niche is an important first step in starting a successful YouTube channel. It’s important to choose a niche that aligns with your interests and expertise, as well as with the needs and interests of your target audience.

When choosing a niche, consider what topics you are passionate about and what topics you have knowledge or experience in.

One way to identify potential niches is to research what topics are popular in your industry or field. Use keyword research tools to see what topics people are searching for, and look at other popular YouTube channels in your niche to see what type of content they are creating.

It’s also important to consider the level of competition in your niche.

While it’s good to choose a niche with a large audience, it can be difficult to stand out if there are already a lot of established channels in that niche. Look for a niche where there is demand but also room for growth.

Once you’ve identified your niche, it’s important to narrow down your focus even further.

For example, if your niche is personal finance, you could narrow it down to budgeting, investing, or debt management. This will help you create content that is more targeted and relevant to your audience.

Ultimately, the key to choosing a successful niche is to find a balance between your interests and expertise, the needs and interests of your target audience, and the level of competition in your niche.

By choosing the right niche, you can set yourself up for success and create content that resonates with your audience.

Setting Up Your Channel

Once you’ve chosen a niche, it’s time to set up your YouTube channel. Start by creating a channel name that reflects your niche and is easy to remember. I always recommend using a combination of your name + your niche. Ex. Kenn Hawk – Online Business & marketing. That way you are building a brand around you as a person, and not the niche or what you do. Its easier to pivot in regards to niches later, if need be.

Then, create channel art that is visually appealing and communicates what your channel is all about. Your channel description should provide a brief overview of your content and include relevant keywords for search optimization.

Setting up your YouTube channel is an important step in starting your journey as a content creator. Here are some important considerations when setting up your channel:

  1. Channel Name: Choose a unique and memorable name that aligns with your brand and niche. Make sure the name is easy to spell and pronounce, and avoid using numbers or symbols.
  2. Channel Art: Choose a visually appealing channel banner and profile picture that represents your brand and niche. You can use free design tools such as Canva to create professional-looking graphics.
  3. Channel Description: Write a clear and concise channel description that explains what your channel is about, the type of content you create, and what viewers can expect from your videos. Use relevant keywords to help your channel show up in search results.
  4. Video Upload Schedule: Decide on a consistent video upload schedule that works for you and your audience. Consistency is key to building a loyal audience and keeping them engaged.
  5. Video Production: Create high-quality videos that provide value to your audience. Use good lighting, sound, and video quality, and make sure your videos are well-edited and engaging.
  6. Call-to-Action: Include a call-to-action in your videos, such as asking viewers to subscribe, like, or comment on your videos. This encourages engagement and helps build a loyal audience.
  7. Analytics: Use YouTube Analytics to track your channel’s performance, such as video views, watch time, and engagement. Use this data to optimize your content and make improvements to your channel.

By setting up your channel correctly, you can create a professional and engaging presence on YouTube that attracts and retains viewers. Remember to experiment with different video types and promotional strategies to find what works best for your niche and audience.

Creating Content

Now that your channel is set up, it’s time to start creating content.

When planning your content, think about what your audience wants to see and what sets your channel apart from others in your niche.

When filming your videos, make sure you have good lighting and audio, and consider investing in a quality camera. When editing your videos, keep in mind that shorter videos tend to perform better on YouTube.

Setting up your channel is an important step in creating a successful YouTube presence. There are several key elements you’ll need to focus on to ensure that your channel is optimized for search and engagement:

  1. Channel name and branding: Choose a channel name that is easy to remember and reflects your niche or brand. Use your logo and other branding elements to create a professional and cohesive look across your channel.
  2. About section: Use your channel’s about section to introduce yourself and your channel, and to provide a clear description of what your channel is about. This section is also a great place to include links to your website or other social media profiles.
  3. Thumbnails and titles: Your video thumbnails and titles are the first things viewers will see, so make sure they are eye-catching and accurately represent the content of your videos. Use clear and descriptive titles that include keywords relevant to your niche.
  4. Playlists: Organize your videos into playlists based on topic or theme. This makes it easier for viewers to find the content they are interested in and encourages them to watch more of your videos.
  5. Call-to-action: Encourage viewers to engage with your channel by including a call-to-action in your videos and descriptions. This could be asking them to subscribe, leave a comment, or visit your website.
  6. Channel trailer: Consider creating a short channel trailer that highlights your best content and introduces new viewers to your channel. This can be a great way to hook new viewers and encourage them to subscribe.

By focusing on these key elements, you can set up your channel for success and ensure that your content is easily discoverable and engaging to your audience.

Promoting Your Channel

Once you’ve uploaded your videos, it’s important to promote your channel to increase visibility and engagement.

Share your videos on social media and other online platforms where your target audience is likely to hang out. You can also reach out to other creators in your niche to collaborate and cross-promote each other’s content.

Promoting your channel is an important step in growing your audience and increasing engagement with your content. There are several effective strategies you can use to promote your channel and reach a wider audience:

  1. Social media: Use social media platforms such as Twitter, Facebook, Instagram, and LinkedIn to share your videos and engage with your audience. You can also use social media to connect with other creators in your niche and collaborate on content.
  2. Guest appearances: Consider making guest appearances on other YouTube channels or podcasts in your niche. This can help you reach a wider audience and establish yourself as an authority in your niche.
  3. Cross-promotion: Partner with other creators in your niche to cross-promote each other’s content. This can be as simple as mentioning each other’s channels in your videos or collaborating on a video together.
  4. Email marketing: Build an email list and use it to promote your channel and new videos to your subscribers. You can also offer exclusive content or incentives to encourage people to subscribe to your email list.
  5. Paid advertising: Consider using paid advertising, such as Google Ads or social media ads, to promote your channel and reach a wider audience. This can be an effective way to target specific demographics and interests.
  6. SEO optimization: Optimize your videos and channel for search engines by including relevant keywords in your video titles, descriptions, and tags. This can help your content rank higher in search results and attract more views.

By using these strategies, you can effectively promote your channel and increase engagement on your content. It’s important to experiment with different tactics and find what works best for your niche and audience.

Monetizing Your Channel

As your channel grows, you can start monetizing your content through ads, sponsorships, and affiliate marketing.

To be eligible for monetization, you’ll need to meet YouTube’s Partner Program requirements, including having at least 1,000 subscribers and 4,000 watch hours within the past 12 months.

As you grow your channel, focus on building a loyal following and engaging with your audience to increase your chances of monetization success.

Monetizing your YouTube channel is a crucial step in turning your passion for creating videos into a sustainable income stream. Here are some ways to monetize your channel:

  1. Ads: The most common way to monetize your channel is through ads. You can apply for the YouTube Partner Program, which enables you to display ads on your videos and earn a share of the revenue generated from those ads.
  2. Sponsorships: Partnering with brands or companies in your niche can be a lucrative way to monetize your channel. You can create sponsored content or product reviews that highlight the features of a particular product or service, and earn a commission on any sales generated through your affiliate link.
  3. Merchandise: Consider creating your own merchandise, such as t-shirts, stickers, or other products that align with your niche. You can sell these products directly to your audience through your channel or website.
  4. Crowdfunding: Platforms such as Patreon or Kickstarter can be used to monetize your content through crowdfunding. You can offer exclusive content or rewards to your supporters in exchange for their financial support.
  5. Premium content: Create premium content, such as online courses, ebooks, or webinars, that provides value to your audience and can be sold through your channel or website.

It’s important to note that building a successful YouTube channel and monetizing it takes time and effort. You need to consistently create high-quality content that resonates with your audience and promotes engagement. Additionally, it’s important to have a clear understanding of your niche and target audience, as well as a well-defined brand and messaging strategy.

In conclusion, monetizing your YouTube channel can be a great way to turn your passion into a sustainable income stream. By using a combination of the strategies outlined above, you can increase your revenue and grow your channel’s influence and reach.


Starting a YouTube channel can be a rewarding and lucrative venture, but it takes time and effort to build a successful channel.

By choosing a niche that aligns with your interests and expertise, setting up your channel for search optimization, creating engaging content, promoting your channel, and monetizing your content, you can turn your YouTube channel into a thriving online business.

So, what are you waiting for? Start creating and sharing your content with the world today!

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