Keyword Research – The Best Tools

In order to use keywords successfully, thorough keyword research is required in advance. It forms the basis for search engine optimization (SEO). But how can keywords be found? In that case, a keyword finder can help you. 

The smart tools help you to find search terms relevant to your site. If you have an AdWords account, you can use the Google Keyword Planner keyword finder. But other, mostly free solutions also offer you a good basis for keyword research.

In the following article, we will tell you why it is so important to find good SEO keywords, what keywords actually are and which keyword finders are really useful for you.


Everyone who is online has somehow heard the word “keyword” before. But what is a keyword and why is it so relevant for search engine optimization? 

The term can be translated with a search term or keyword. This is the keyword that a user enters in the search field of a search engine. The search algorithm now takes this search term and searches all indexed pages for this and related keywords. 

The results of the search, which takes place within a few seconds, are displayed to the user on the so-called search result page (SERP). The better the crawler finds a keyword on a page and classifies it as relevant, the higher the page will rank in the SERP. This means that the keyword is of central importance.

There are different types of keywords:

Money Keywords
The so-called money keywords usually contain a direct intention to buy. They target a transaction. They usually have a high search volume and are very competitive. Examples of a money keyword are “buy a sweater” or “book a holiday”.

Brand keywords
If you want to find keywords, you can use the keyword finder to look for brand keywords. These are search terms that are assigned to a brand. The search term always contains your own company name and can be combined with a product. Examples are “Apple iPhone” or “Café Blume”. Brand keywords play a fundamental role, especially in the Google Ads area.

Compound Keywords
Finally, when doing keyword research and using a keyword finder, you can research compound keywords. They form a combination of money keywords and brand keywords. They combine a brand with an intention, such as “buy an Apple iPhone” or “visit Café Blume”.

In addition to the keyword types, a distinction is made between short-tail and long-tail keywords.

Short-tail keywords are short phrases. You look for terms like “buy a cup” or “harvest almonds” in your keyword finder. Short-tail keywords tend to have high search results.

For long-tail keywords, the search term is longer and more detailed. Examples would be “buy a green cup with a handle” or “harvest almonds at the right time”. They have a lower search volume, but still mostly have high potential.

A good SEO strategy should include both short-tail and long-tail keywords.


When doing keyword research, look for the keywords mentioned above, which you will later use to optimize your site. The aim is always to land high in the SERPs because it is well known that the top positions on Google receive the most traffic. So before you start with OnPage optimization, start with keyword research.

Finding keywords is not always that easy. A good keyword should be searched for frequently, not be overly competitive and should be expected to generate high traffic. Before you get started with keyword research, ask yourself the following questions as part of the audience analysis:

What are your potential customers looking for when they want to find your solution?
How often do people search for this keyword?
How big is the competition?

Now there are several ways to find SEO keywords. You can examine Google search suggestions, use web analytics and use keyword finders. The latter is a promising way to identify initial ideas and possible keywords.


Google Ads Keyword Planner
The classic keyword finder is Google Ads Keyword Planner. A Google Ads account is required for use. In the free tool, you can enter search terms or phrases and get an overview of the monthly search volume and click prices.

Google Suggest
Google Suggest is more of a function than a direct keyword finder. Nevertheless, it can help to find the keyword to gather initial inspiration. Frequently searched terms are suggested via auto-completion in the search bar. So just type a keyword into Google and look at the keyword suggestions.

Google Trends
Another type of keyword finder, also from Google, is Google Trends. The tool visualizes current and past trends in search queries. This gives you a well-founded insight into the currently most popular search queries, but you can also view forecast trends. You have various filter options to choose from. Both related topics and two search terms can be considered in terms of search volume.

Ubersuggest If you are
looking for a keyword finder as an alternative to Google Keyword Planner, Ubersuggest is one of the most used solutions. Ubersuggest is based on Google Suggest in its function. The keyword finder determines relevant keywords that users often enter in combination. In addition to relevant, short and highly competitive keywords, you also get an overview of long-tail keywords and niche keywords. 

Additionally, you can even get results for searches on other channels like YouTube and you can find keywords in different languages. Only an analysis of the search volume or the trends is missing from the keyword finder. However, this tool is ideally suited as a source of inspiration.

At AnswerThePublic, the name says it all. In contrast to other keyword finders, the tool focuses on questions about the search term entered that users could ask themselves. After you have set the country and language, enter a search term such as “T-shirt” and after clicking on “Search” you will receive all relevant questions in a visual cluster. You can also display the result display as a list.

With AnswerThePublic you will get to know the search behaviour of your target group better and based on this you will find an SEO keyword that your customers really use. This keyword finder also has no data on search volumes or anything similar.

The soovle keyword finder is easy to use and within seconds of entering a term, it shows you all search queries that are made on Google, Bing, Amazon,, Yahoo, Wikipedia and YouTube. If you click on “engines” at the top right, you have the option of integrating other channels such as eBay, Netflix or Amazon.

This makes soovle one of the most versatile keyword finders and shows those keywords that are perhaps neglected by Google. Evaluation is also missing with this tool.
The KW-Finder has been one of the most popular standard tools for keyword research for some time now. It comes with a wide range of functions, but it is not free. There is only a 10-day free trial period. In addition to finding keywords, the keyword finder presents you with a wide range of data such as the average search volume over the last 12 months. You can query trends and even assess any positioning challenges.

The keyword finder is therefore not only suitable for keyword research, but can also be used for the entire SEO strategy.


If you want to find keywords for the first time and optimize your site, first use search terms that are less competitive. Use long-tail keywords, synonyms or niche keywords for subpages.

Make sure that you don’t just focus on keywords, but look at the whole topic area around it. Recognize connections and include everything that is relevant. This is the basis for skilfully bringing a website forward.

A good keyword finder will help you to get the first idea of ​​possible keywords. You should always use well-founded analysis tools to check whether and to what extent these key terms make sense. 

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