Member area: 8 advantages for your website

Do you have a website, a blog or an online shop and would like to provide your customers with even more content or products? Then an exclusive member area is very suitable for this. 

Because with this protected area you create even more incentives for potential customers and can generate income at the same time. In this article, we want to explain to you exactly what a member area is, what advantages you get and how you can create one.

What is a members area?

A member’s area is a separate and password-protected area on a website in which certain content is made available either free of charge or for a fee. This separate and exclusive area can only be used by customers if they receive the access data for it. 

If you want to create a members area and offer it for free, the overall goal is to build a community and create a community through continuous content. Another option is the fee-based members’ area, where the first priority is of course additional income. So if you want to monetize your area, you can either use a subscription model think about it or earn money from your customers through a one-time fee.

In addition, you can create a member area and offer a multi-level system. Maybe you just want to collect valuable leads for now. You can do this if you “only” ask for data such as the e-mail address in stage 1. You can use this to send your customers valuable and exclusive information or offers. Not having to pay a fee could be an important first incentive for customers. 

If you then entice them with other products or services, you can offer these customers a fee-based member area in stage 2. If they show interest, the step to your member area is not too big. Now the only challenge is the content of the member’s area.

Create member area: The content

In order to convince customers of your member area, you should offer attractive content. Depending on which business you have and which industry you are in, different content is suitable. You can offer the following content in a member area:

  • eBooks and white papers
  • Online courses, webinars and videos
  • Photos
  • Books
  • merchandise products
  • Info posts such as checklists, guides, tutorials, plans, templates and samples
  • Perks, discounts, offers of products, tools and programs
  • Quizzes, tests and exams

The advantages: 8 reasons why you should create a member’s area

Creating a members area on your website can have a number of benefits for you. We would now like to explain to you in more detail why it is worthwhile.

1. LOW INITIAL COST

To begin with, a member’s area means low costs. Compared to the work or the time you spend, you get a relatively large benefit or profit through leads, sales and the goal of long-term customer loyalty.

2. CONTENT EXPLOITATION

In addition to exclusive products, you can use certain services and offers again. For example, if you held a live webinar, you can permanently offer the recording of the video as bonus material in the member area. A member’s area is therefore perfect for using certain content again.

3. SOURCE OF INCOME

A member’s area is always an additional source of income. Especially if you offer a subscription model and your members pay their fees regularly. But then you should also make sure that you always offer new and high-quality content so that you create a lasting incentive for your customers.

4. EXCLUSIVE CUSTOMER CARE

Creating a members area allows you to offer some more intensive customer support without actually dealing with anyone personally. Because of the character of exclusivity that a members’ area can radiate in the sense of a VIP club, customers feel valued. 

Depending on how personally or personalized the member area is designed for your customers, a feeling of belonging and loyalty can develop. This also significantly strengthens customer loyalty.

5. PROMOTE NEW PRODUCTS

A member area is an ideal platform to advertise new products or services and to provide information to customers. Since the basic attitude of the members towards your company is positive anyway, you can sell your products on a much more lucrative basis. Here you don’t have to convince anyone of your business or even explain what the advantages are.

6. DIFFERENT CONTENT

Another advantage is the use of different media formats. Whether physical or digital, whether moving images or text – you can offer a wide range of products in the member area. This in turn results in a large selection of content for your members.

7. AUTOMATIC PAYMENT PROCESSING POSSIBLE

Depending on which tool or software you work with, payment processing can be very easy and automatic. Further programming knowledge is not required when working with tool providers.

8. COMMUNITY EMPOWERMENT

If you also offer the possibility for exchange between members in your member area, you can achieve the strengthening a community. Because logically all members have the same interests in certain areas and thus form a community. This sense of belonging not only strengthens the relationships between members but also between you and customers. This point can also have a positive effect on customer loyalty.

Create a members area with the right tools

There are various providers that you can use to create a members’ area on your website or blog. On the one hand, you can use various plugins for memberships if you already use a website via WordPress. On the other hand, you can also use complete solutions for online course platforms, such as Udemy, Coachy, Teachable or Digimember. 

In order to orientate yourself in the jungle of providers and to be able to decide on one, you should carefully consider in advance which functions, features and conditions are required. In addition, there are both German and international providers – you should also think about this since the English language of the course platform could pose a possible barrier for some customers.

Conclusion: create a member area with exclusive content

A member’s area – no matter what kind of business you have – has almost exclusively advantages. Because you offer your customers a lucrative incentive, you can offer content in the member area (such as webinars etc.) permanently after publication and secure a scalable income. 

In addition, you can let your customers grow into a community and offer them real added value in addition to a VIP feeling. Even if you use platforms to create your member area and initially have costs, the investment is worthwhile.

Create Frequently Asked Questions (FAQ) about the member area

What is a members area?

A member’s area is a separate and password-protected area on a website in which certain content is made available either free of charge or for a fee. This separate and exclusive area can therefore only be used by customers if they receive the access data for it. 

What content can I offer in a member area?

In order to convince customers of your member area, you should offer attractive content. In principle, you can offer products such as e-books, videos, online courses, checklists, templates or tutorials in a member area.

What are the advantages of a member area?

1. Low initial costs
2. Content exploitation
3. Source of income
4. Exclusive customer support
5. Advertise new products
6. Different content
7. Automatic payment processing possible
8. Strengthening of the community

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