SEO: 7 tips that will immediately improve your rankings

Would you like to rank your website better in Google? With these 7 SEO quick wins, you place yourself on page 1 in the search engines.

If you have your own company website and want it to rank well in search engines, you will not be able to avoid the topic of search engine optimization. Unless you don’t care where your website ranks in the search engines.

Our 7 SEO quick wins

Your website is the stage on the Internet on which you present your company, which sets you apart from the competition. And because of that, it should meet certain SEO criteria. In addition, fast loading times and high performance are just as important as the search engine optimized website. And the content? 

It should inspire visitors and of course, provide relevant information. And here are the 7 SEO Quick Wins that you can use to optimize your website for search engines.

1. SEO Quick-Win: The URL structure for users and crawlers

The URL structure must be clearly legible for the Google bots. This is the basis of technical SEO. For the user, a “speaking URL” generally offers added value. From a “speaking URL” users can derive and read the content and position of the company’s website.

2. SEO Quick-Win: The keyword and focus research

Each URL, i.e. each page, should be assigned its own keyword. This keyword is associated with related search terms that describe the main term on that page.
It is important to carry out the semantic classification of the search terms in the texts of the website. This can be done, for example, by structuring the headlines H1 to H5.


The following points are important for creating search engine-friendly text for your website:

  • Every single URL has exactly one single main heading – H1
  • In the H1 and sensibly also in the H2 you should use the main as well as the secondary keyword
  • If your content is extensive, then the headings H3 to H5 are recommended, because this also makes your structure appear more structured.

When researching keywords, you inevitably stumble over these questions: Which keyword is suitable as the main keyword? Or how do I find similar, related search terms that I can incorporate into my website?
You determine the keywords with professional keyword research, such as the keyword planner from Google or Searchmetrics.

3. SEO Quick-Win: Analysis of Search Results Pages (SERPs)

You can use Google’s SERPs as a great source of content and ideas for good content and SEO marketing. You should also take a closer look at the websites that are in the first place in the search engine results. This way you can also get good insights into which search terms make sense.
From this knowledge, you can derive the content that is important for your website visitors to be at the forefront.

4. SEO Quick-Win: Content for your site

Good content is a very important aspect of your website. The text should inform, entertain and may also be amused.
Usually, you don’t get this perfect mix, which means you need professional content creators who know exactly what is important in the website texts.
But it is also the combination of razor-sharp videos, excellently visualized graphics and ingenious texts that allows your website to rank with the corresponding search terms on the web.


Duplicate content, whether on the home page or on subpages, makes the work of Google bots more difficult. If identical pages are indexed, Google must make the decision as to which of these pages is the more relevant page for the user. And it can happen that Google chooses the page you don’t want.

5. SEO Quick-Win: Optimizing the snippets

A snippet includes the title, the URL and the meta description. This snippet is displayed in the SERPs and is summarized under the term “metadata”. And it is precisely this metadata that needs to be optimized perfectly.
Because these are not only relevant for the ranking in the search engines but also more or less encourage the Internet user to click on the snippet. And that gets them to your website.
Knowing that around 50% of all search queries within Google do not trigger a click, it is now clear why optimizing snippets is so important. And this is where rich snippets come in. 

These are generated in the HTML source code by assigning certain attributes that are dependent on the respective category. In addition, the rich snippets already “answer” the search query within the search engine. This means for you that it should be a goal to show up with content within the rich snippets. If this does not work, it is more than important to optimize each individual snippet for the respective URL so that the user is encouraged to click.

6. SEO Quick-Win: SSL and usability as ranking factors

User experience (UX) and page speed are among the ranking factors this year that should by no means be underestimated. For you, this means that your website should be set up quickly on all devices, i.e. loaded, and also displayed correctly. Websites that you can watch build and come without responsive designs will definitely have a hard time asserting themselves against the competition in 2023.
The SSL certificate for your website is also an important factor for secure encryption. Websites that allow data to be entered and sent should generally be created as an HTTPS variant.

7. SEO Quick-Win: Last but not least: Content distribution and link building

The positive user behaviour and the increasing traffic of your website are included in the ranking of your site. Ask yourself the following questions:

• On which platforms can I share my website content?
• Which channels can I use to make myself and my website better known?
• What added value does the user have if I share my website content on other channels and platforms?
• Are there so-called influencers who could support me in distributing my website content?

The answers you give yourself will help you with the search engine optimization of your website.

If you heed and implement these 7 tips, you can achieve a good ranking with your website.

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