#1 – SEO Starter Guide
How does a search engine work? Search engines are calculators that pay attention to certain algorithms on your website. There are a few rules to know and newcomers in particular are often overwhelmed. That’s why Google has it SEO Starter Guide presented and would like to clarify some questions. It took a few years, but meanwhile, Google has updated the SEO Starter Guide and published a finished version. When updating the SEO Starter Guide, a new guide was added to the Google Webmaster Academy.
The new SEO Starter Guide helps webmasters to create a user-friendly and search-engine-optimized website. In addition to the familiar guides such as crawling, content and indexing, sections were added such as help for adding structured data markers or creating mobile-optimized websites. The SEO Starter Guide thus forms the basis of Google tools for online marketing.
#2 – Google Search Console
Formerly known as the Google Webmaster Tool, this tool from Google shows you your website from Google’s point of view. Please note above all: The Google Search Console and Google Analytics are not the same programs, as is often wrongly thought, but offer different functions. The Search Console e.g. B. does not analyze your website but shows you the interactions between your website and visitors. As a result, you can observe how your website looks from the perspective of visitors and Google as a search engine. Monitoring is very important so that good search engine optimization can be done.
#3 – Google Analytics
Let’s come to one of the most important Google tools for online marketing, which we really recommend every website operator to use: Google Analytics. As the name suggests, this free Google tool gets analytical. As a website operator, you can use this tool to find out, for example, how many visitors and page impressions you have per day, per week or per month. You can also find out from which sources your visitors come and how long they stay on your website. It is also possible to find out which subpages your visitors visit most often. In addition, Google Analytics provides you with a lot more information about your visitors and the pages of your website.
#4 – Google AdSense
If you want to place ads on your blog or website to earn money, then you need the Google tool Google AdSense. Using a special algorithm, Google only selects ads that match your content and target group. Google itself praises the high quality of the advertising banners here since there are strict guidelines for advertisers for the AdSense program. For you as a publisher, the use of Google AdSense for free.
#5 – Google AdWords
It may also be the case that you would like to place advertising yourself on or with Google. In this case is Google Adwords, also called Google Ads, the right Google tool for your online marketing. With Google Ads, you can create online ads that are ideally shown to potential buyers when they show interest in Google for products or services like yours in their searches. To do this, you can run targeted Google Adwords campaigns based on well-chosen keywords. A prescribed minimum issue does not have to be observed. You alone decide where your ad should appear and what your budget is.
#6 – Google Keyword Planner
There is the Google Keyword Planner so that you know which keywords you should best advertise on Google AdWords. The Keyword Planner is one of the most important Google tools for online marketing, as it provides you with important information on the search terms most relevant to your industry. This Google tool is part of Google Ads and provides you with information on the average monthly search volume for a term as well as bid suggestions or other related keywords. So you should definitely use this Google tool before running a campaign on Google AdWords.
#7 Google Mobile-Friendly Test
More and more people are surfing the Internet on mobile devices. Therefore, and at least since the rollout of the Mobile First Index, you as a website operator should make sure that your website is also perfectly optimized for mobile devices. After all, you don’t want to scare off your future customers if they can’t use and read your website well on their smartphone or tablet.
To check how well your site is optimized for mobile devices, there is the Mobile-Friendly Test a very own Google tool. Analyzing your site is very easy: Simply enter your URL in the mobile-friendly test and a few seconds later you will receive the test result and a preview of your mobile website version. If there are any problems, the Google tool will list them accordingly.
This Google tool is a must for all shop owners. You can use this platform as a basis for price comparisons. This Google online marketing tool gives webmasters the ability to place their own product ads through organic search results in Google Search.
This procedure is important both for the listing of new products and for clicks. The products are listed in the shopping lists, resulting in costs per click for the advertiser. In this way, the quality and topicality of the published product is guaranteed. The ads are placed on the basis of the data entered in the Google Merchant Center.
Google Shopping offers two advantages for you: It arouses the customer’s interest in buying and Google’s product offers the webmaster the advantage of attracting more potential buyers to his website.
#9 – Google Merchant Center
Google Merchant Center is a tool from the online giant that is very closely linked to Google Shopping. For online retailers, this tool is extremely important. You can enter your company and upload your product data. Online store owners or webmasters can use this tool for online ads. Based on the data stored in this tool, certain ads are placed that are only relevant to you. It doesn’t matter whether you are currently working as a webmaster at Google or as a private person. As a private person, you will only see ads on Google that could arouse your interest in buying and as a webmaster you will have the chance that your products will sell better.
#10 – Google Alerts
This Google tool is mainly used as an important tool for monitoring media and opinions on current topics and for research on the Internet. As a webmaster, you will receive filtered information and topics that are only relevant to you. You stay up to date with current and interesting information from the Internet, which is sent to you as an e-mail to the address provided.
Google Alerts enables an increase in the performance of your website, at the same time you can track your competitors. You can also find attractive platforms with this product that you can use for your website or the presentation of your website or your product.
#11 – Google Trends
Google trending is a simple Google tool for online marketing that helps you as a webmaster to identify current trends and adjust your keywords accordingly. Trends in search queries can be compared and thus better controlled.
#12 – Google PageSpeed Insights
If you need feedback on website performance or if you’re having trouble with SEO, you can enlist the help of Google PageSpeed Insights to take advantage of. There are many areas that limit the speed, but using the Google tool you can often solve the problems very easily. However, the complexity increases due to the many areas and therefore it will take a while until you are completely familiar with the program.
#13 – Google My Business
Local businesses in particular should sign up for Google My Business these days. Because Google My Business allows you to create your own Google entry and make your company present on Google. The simplified interaction with customers is one of the great advantages of Google My Business. This is how customer can find your company on Google when they search for certain terms. If you have set everything correctly, you can get a higher position in the Google ranking and be found faster with certain keywords. Consequently, the address, telephone number, website, opening times and ratings can be entered. With Google My Business you increase the presence of your company on the Internet.
#14 – Google Drive
Google Drive is one of the most successful cloud servers and is very popular not only with companies but also with private individuals. In Google Drive data such as photos, videos, documents or presentations can be saved and forwarded to other people quickly and easily. Cloud storage is used via your Google account and you can specify your personal settings in the drop-down menu. 15 gigabytes of storage space is always free, so you can save good quality photos and videos in the cloud for free. A paid subscription is recommended for more storage space. There are several volume options to choose from.
#15 – Google Business View
That business tool by Google fully relies on the power of images. The product is particularly suitable for companies that sell several products. A professional photographer creates 360-degree panoramic shots that allow online shoppers to visit the venue virtually. These tours can then be inserted into Google Maps or Google Street View. You are also allowed to use the recordings for your own website later.
There is no question: If you want to do serious online marketing, you cannot avoid Google tools. Whether Google Analytics or Google AdSense: Each tool has its own meaning and is essential in online marketing. We, therefore, recommend that you familiarize yourself with the individual Google tools and continue to educate yourself. This is the only way you have a chance to keep up with the competition in the Google universe.
– SEO Starter Guide
– Google Search Console
– Google Analytics
– Google AdSense
– Google AdWords
– Google Keyword Planner
– Google Mobile-Friendly Test
– Google Shopping
– Google Merchant Center
– Google Alerts
– Google Trends
– Google PageSpeed Insights
– Google My Business
– Google Drive
– Google Business View
Analysis tools provide you with various data. For example, which keywords are being searched for, how many visitors your website has, which ads are clicked on most often, or what errors your website has. If you run an online business, you should definitely use various analysis tools, e.g. from Google. This is the only way you can continuously improve and optimize your site and your business.