For some time now, the format of video content has taken a firm place in the online marketing of many companies and is proving to be increasingly important. Around 75% of Googles users watch online videos at least occasionally.
Around 400 hours of video material is uploaded worldwide every minute. This makes it clear that not only does the content of the video count but also that it can be found at all.
We’ve compiled the best Google tips for videos below, showing how they can be found, displayed and embedded better.
GOOGLE TIPS FOR VIDEOS: HOW DOES GOOGLE RATE VIDEO CONTENT?
As with classic SEO, there are also some factors in video SEO that are important for ranking and must be taken into account during optimization. A key Google tip for videos is that a video is always indexed in combination with the whole page. As a result, Google not only rates the video, but the entire page structure. This primarily serves the purpose of always showing the most relevant content to the user. Google uses the following rating for this:
- Content of the website
- structured data
- quality of the video file
GOOGLE TIPS FOR VIDEOS IN ADS IN SEARCH RESULTS
In the search results themselves, videos are displayed in different formats. These are usually based on the intention of the user and should thus be embedded harmoniously in the overall look. The following playouts are possible:
- in the search results
- in video search
- in the image search
- on Google Discover
The different display variants depend on the design of the page on which the video is placed. A Google tip for videos: the texts on the video page in particular play a decisive role. The number of videos is also a relevant factor. Furthermore, it can be determined whether the video is currently taking place live or whether there are already jump marks for certain sections that allow direct access to a certain topic.
GOOGLE TIPS FOR VIDOES: BEST PRACTICES
To ensure that your videos are found better in the search results on Google, the search engine has revealed its top tips, offering everyone the chance to optimize their content.
- Make the video easily accessible.
- Optimize your URL, title, description and length of the video.
- Create a high-quality thumbnail (preview image) for each of your videos.
- Provide the Google bots with video sitemaps and enter the metadata including keywords here.
- Choose a video file format that Google supports.
- Put a teaser in front of the actual video that can appear in search results.
- Make sure that the robots.txt is stored correctly.
Need more Google tips for your video SEO? For more information, see the Google Guidelines.