YouTube Community Management: Use the potential of your loyal followers!

Definition: What is YouTube Community Management?

Uploading videos every day is not enough for a successful YouTube channel. In addition to the clicks, the YouTube algorithm analyzes very precisely whether your videos are also shared and commented on. This is the only way YouTube will show your videos at the top or suggest them to other users. This in turn leads to more clicks and higher revenue. Therefore, it is crucial to focus on the YouTube community and meet the demands of the followers. The goal of YouTube community management is therefore to monitor and ultimately increase the interactions on your channel. There are a variety of ways to get your viewers to comment and share your videos.

Analysis of your YouTube community

Before you initiate various measures related to your YouTube community management, you should know how exactly you can analyze your network on YouTube. To do this, the first log into your account and then discover the Community area on the left in the bar. There you will find, for example, all the information about the comments your followers have left on YouTube. From there you can monitor the number of comments, reply to them, give a thumbs up or thumbs down, or report a comment as spam.

It is also possible to add certain words to a blacklist in the settings so that comments with certain content are automatically blocked. In general, all interactions can be viewed in the community area, but no tables or statistics are included. However, if you want to evaluate the values ​​very precisely, it is best to use a social media monitoring tool. All movements of your channel can be analyzed there and users of your YouTube channel can be classified into different categories.

The community post on YouTube

YouTube offers the option of publishing a so-called community post. This is a post, similar to a post on Facebook, that your followers will then see under “Subscriptions” in their feed. There you can create polls, but also simply publish news and thus improve your YouTube community management.

How to create a community post:

  1. Sign in to YouTube.
  2. At the top of the page, under “Create,” then select “Create a post.”
  3. Enter a message in the field above to create a text post. Or add an image, GIF or video.
  4. Choose whether you want to post a video, a poll or an image.
  5. Press “Post” and the post will be published.

7 tips for effective YouTube community management

To help build a loyal community on YouTube, we’ve put together the following YouTube community management tips for you:

1. YouTube Community Tip: Visit the video to interact

In order for your follower community to grow as quickly as possible and to comment on or share your videos, you should also call for interaction in each video. For example, you can ask a question and ask for an opinion in the comments. It is best to choose a topic that contains different opinions and offers the potential for a lively exchange. And as soon as your viewers respond to other comments or even start a discussion, this has a positive effect on the success of YouTube community management.

2. YouTube Community Tip: Respond to viewer comments

Of course, you can’t reply to all comments, because that would take too much time and seem exaggerated. But you should read the video comments and answer concise questions for better YouTube community management. It is also a good idea to mark special comments as so-called top comments. This tag can be seen in the comments section with a small heart and your profile picture. In addition, you can also select statements that are then displayed at the top of the feed directly below the video.

3. Tip for the YouTube community: Set rules and apply them consistently

Anyone who gives their opinion under a YouTube video and is then insulted quickly refrains from further comments. That’s why it’s important for YouTube community management to set rules for the choice of words or topics in the comments. If insults appear and your rules are violated, you can immediately report them as spam and thus delete them. The rules you set can easily be incorporated into the YouTube channel information or you can add them to the video description.

4. Tip for the YouTube community: Always allow criticism

In addition to obvious insults, YouTube community management also has criticisms of your YouTube channel or an uploaded video that you should never delete or ignore. It is better to accept this opinion of your viewers and possibly include it in the planning of your videos. If the criticism is formulated in the form of a question, it is also worth answering it publicly. This allows you to prove to your followers on YouTube that you are authentic and open to criticism.

5. YouTube community tip: Include other platforms

Even if you logically focus on YouTube when it comes to YouTube community management, other platforms for communicating with your network are also worthwhile. These include, for example, Twitter, Facebook, Instagram, TikTok and Snapchat. Normally, your viewers are at least partially active there and become aware of new videos. You can also call for interaction with an unusual post or a question and thus activate your followers directly.

6. YouTube Community Tip: Network with other YouTubers

The greater the reach, the more positive the impact on your YouTube community management. You should therefore take the opportunity to network with other YouTubers and, for example, agree on cooperation. You can leave comments for each other or link your videos or the entire YouTube channel. But interactions on other social media platforms are also suitable, for example, if you link someone else’s video on Twitter and the followers of both profiles share their opinions.

7. YouTube Community Tip: Check your content regularly

Your comments do not always contain useful ideas or helpful criticism. Nevertheless, the comments section can give a good impression of the overall mood of the YouTube channel. Evaluate this mood regularly and also try to determine your target group. Because you may have aimed your content more towards a younger audience, but the interactions are exclusively made by adults. Then you should review your content for better YouTube community management and adjust the videos accordingly.

Conclusion: Use the YouTube community!

Your community of followers on YouTube is a valuable factor in the success of your YouTube channel. If your YouTube community management works and you have true fans, your followers will be happy to support you in the long term and even forgive mistakes. It is therefore worthwhile to remain transparent and authentic at all times, to respond to comments and questions from the community and to use criticism for optimization.

Frequently asked questions (FAQ) about YouTube community management

What is YouTube community management?

For a successful YouTube channel, it is crucial to focus on the YouTube community and meet the demands of the followers. The goal of YouTube community management is therefore to monitor and ultimately increase the interactions on your channel. There are a variety of ways to get your viewers to comment and share your videos.

Where can I find information about my YouTube community?

To do this, the first log into your account and then discover the Community area on the left in the bar. There you will find, for example, all the information about the comments your community has left on YouTube. You can then monitor the number of comments, reply to them, rate them with a thumbs up or down or report a comment as spam.

How can I improve my YouTube community management?

You should read the comments under your videos and answer concise questions for effective YouTube community management. It is also a good idea to mark certain statements as so-called top comments. This tag can be seen in the comments section with a small heart and your profile picture. In addition, you can also select statements that are then displayed at the top of the feed directly below the video.

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